Exporters might also consider exporting to Mexico, a country that is part of NAFTA. This could prove an important first-step to approaching other Latin-American markets. As trade agreements are constantly changing, exporters are advised to stay updated on the latest developments.

Mexico is a country of 105 million potential consumers with an expanding middle-class of around 30 million people (roughly the size of the Canadian market). It is a country that has problems of infrastructure underdevelopment, transport and communication difficulties, and pollution concerns. Yet, attitudes in Mexico towards free markets, capitalism and privatization are changing.

For the Canadian exporter, Mexico will not be as easy a market to penetrate as the United States. A different language and business culture will present barriers to those who are not willing to learn and adapt. But for those Canadians willing to invest time and energy, Mexico represents an export opportunity. For many companies, Mexico will be their first non-U.S. export.