• Ontario - Canada's Tourism Magnet. In 2009, Ontario represented 40% of visits to Canada with over 101.5 million visitors.
• Tourism is a Proven Employment Sector. With about 147,000 businesses related to tourism products and services representing over 17% of all business in Ontario. In 2009, Ontario tourism generated $21 billion in annual revenues and accounted for approximately 315,000 jobs.
• Vibrant and Sustainable Economy. As Canada's economic powerhouse, Ontario generates 38% of the national GDP, produces 43% of total merchandise exports and is the home for almost 50% of all employees in high tech, financial services and other knowledge-intensive industries.
• Favourable Cost Structure Geared for Profit. From salaries and benefits to energy, rent and professional services, Ontario's business costs provide extraordinary investment value.
• Geographic Centre of North America. With a landmass of more than 400,000 square miles, and a border that stretches almost halfway across the United States, we are as big as France and Spain combined. With access to over 130 million people within a day's drive, Ontario has 20 road, rail, and water border crossings with the United States.
• True Four Season Destination Market. Ontario has 272 provincial parks, 44 ski areas, 600 golf courses, the longest freshwater beach in the world (on Georgian Bay), and the most diverse hunting and fishing in North America.
• Diverse Multicultural Population Base. Ontario encompasses over 100 ethnic cultures represented within a province of over 13 million people - greater than one third of Canada's population. More than half of all new Canadians settle in Ontario and contribute to the richness of Ontario's high quality of life.
• Proven Entrepreneurial Spirit. 67% of Ontario's tourism - related businesses are comprised of one to four employees and family owned and operated businesses.
• Educated Workforce. Of the 10 Canadian provinces, Ontario contributes more than one-third of total amount spent on education throughout its 40 community colleges and 20 universities.
• Demonstrated Commitment by the Province of Ontario. Tourism is Ontario's 8th largest export industry and the Government of Ontario recognizes its importance as an economic generator and contributor to a higher quality of life.

Ontario's Tourism Strategy identifies strategic directions and key enabling mechanisms which offers continued sustainability and growth for Ontario's tourism industry.